From investment to experience: the idea behind the Benkey Rally

For many investors, real estate remains an abstract product. They see reports, dashboards, and returns, but the physical aspect — what it ultimately all comes down to — often stays at a distance. That’s exactly where we make the difference.

During the Benkey Rally, you literally step into the world of our portfolio. You drive past the properties you invest in, receive insights from our investment and asset managers, and see with your own eyes how decisions in acquisition, management, and redevelopment lead to value creation. That’s the difference between ‘knowing’ and truly understanding.

On June 18, 2026, we will bring together a select group of investors for a day entirely dedicated to discovery, experience, and connection. The rally follows a carefully curated route past several Benkey assets, where content and experience continuously alternate.Think of a shared start and briefing, stops along the way featuring guided tours and in-depth explanations, and plenty of space for informal conversations throughout the day. The day concludes with a relaxed gathering where everything comes together. The pace is intentionally different from the day-to-day routine: there’s room to ask questions, take a closer look, and truly experience the story behind the bricks.

What makes the Benkey Rally extra special is the dynamic between participants. Many of our investors share a passion for cars, which naturally creates a strong connection and a relaxed atmosphere throughout the day. Unique cars, a subtle sense of competition, and above all a great deal of enthusiasm make it an energising experience.At the same time, it’s not just about the route, but about the encounters and conversations that take place along the way. It’s precisely these informal moments that often lead to new insights and valuable connections within the community.

The choice for a rally is no coincidence. It reflects the DNA of Benkey. Our founder, Rory Bertram, has a background in motorsport, where he learned what it means to perform under pressure, handle setbacks, and continuously improve. That mindset is still visible today in the way we invest: focused, analytical, and driven by a long-term vision.

In the Lotgenoten Podcast, Rory explores this in more depth. He speaks openly about his journey from entrepreneur to investment specialist and how he built Benkey into a high-performing real estate fund. What stands out is that the focus is not only on returns, but on how those returns are achieved — by investing below market value, actively applying asset management, and continuously steering towards value creation.

The Benkey Rally shows what we stand for. Not just investing in real estate, but truly experiencing it. Not only focusing on returns, but also building relationships. And not just looking at numbers, but at the story behind them.

From investing to experiencing. From individual to community.